|
App Store Optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android or BlackBerry World for BlackBerry). Just like search engine optimization (SEO) is for websites, App Store Optimization (ASO) is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers and mobile marketing companies agree that ranking higher in search results and top charts rankings will drive more downloads for an app.〔(【引用サイトリンク】 title=How many downloads do some of the Top 50 free iPhone apps get per day? )〕'' 〔(【引用サイトリンク】 title=Extensive Guide to App Store Optimization (ASO) in 2015 )〕'' == History == Apple's iTunes App Store was launched July 10, 2008, along with the release of the iPhone 3G.〔(【引用サイトリンク】 title=Apple launches new iTunes with App Store )〕 It currently supports iOS, including iPhone and iPad. There is also a non-mobile app store for Macs. Google's app store, Google Play, was launched September 23, 2008. It was originally named Android Market and supports the Android operating system. Since the launch of iTunes App Store and Google Play, there has been an explosion in both the number of app stores and the size of the stores (amount of apps and number of downloads). In 2010, Apple's App Store grew to process USD$1.78 billion worth of apps.〔(【引用サイトリンク】 title=Report: Apple remains king of app-store market )〕 iTunes App Store had 435,000 apps as of July 11, 2011, while Google Play had 438,000 as of May 1, 2012.〔(【引用サイトリンク】 title=Apple's App Store Crosses 15B App Downloads, Adds 1B Downloads In Past Month )〕〔(【引用サイトリンク】 title=Number of available Android applications )〕 As the number of apps in app stores has grown, the possibility of any one app being found has dropped. This has led app marketers to realize how important it is to be noticed within an app store. As marketers started working on ranking highly in top charts and search results, a new discipline was formed and some app marketers have reported success.〔(【引用サイトリンク】 title=15 ASO Case Studies: Proof App Store Optimization Works )〕 The first use of the term "app store optimization" to describe this new discipline appears to have been in a presentation by Johannes Borchardt on November 4, 2009.〔(【引用サイトリンク】 title=Making Money Mobile )〕 It began to take hold as a standardized term not long after, with outlets such as Search Engine Watch and TechCrunch using the term by February, 2012.〔(【引用サイトリンク】publisher=Search Engine Watch )〕〔(【引用サイトリンク】publisher=TechCrunch )〕 As app publishers became more interested in and engaged with App Store Optimization, tools began to emerge to help them understand and optimize their success with app store optimization. For example, TechCrunch wrote about MobileDevHQ's App Store Optimization keyword volume tool on February 29, 2012, and AppCod.es' keyword tool on March 12, 2012.〔(【引用サイトリンク】publisher=TechCrunch )〕〔(【引用サイトリンク】publisher=TechCrunch )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「app store optimization」の詳細全文を読む スポンサード リンク
|